Last Night Google announced that they were rolling out a revolutionary new ad format for both their Adwords advertisers as well as their Adsense affiliates. These new ads will be in widget form, much like the gadgets you can put on your IGoogle homepage. They will be interactive, feature rich media content, and all allow the advertiser to track how well they are doing.

Benefits to Publishers and Website Visitors:


This will give Adsense publishers yet another great way to earn money from their content, while providing their visitors with something at least more entertaining then the banner ads we are all used to seeing.

Benefits to Advertisers:

These new widget ads will take the online advertising market in a whole new direction. With ad blocking software becoming more and more frequent now-a-days, these new ads should slip by the filters. Instead of viewers seeing ads as a nuisanc, they will view them as just a part of their internet experience. Advertisers get unique tracking on the ads to see how well they perform, and the widget format will create a community type atmosphere between the advertiser and viewers.

Some analysts and early advertisers who have tested the ads with consumers said the capacity to measure the effectiveness of so-called rich media advertising is a technology breakthrough for the industry that bolsters Google’s push into the corporate brand market.

“Gadget Ads is very far reaching,” said Andrew Frank, an online advertising analyst with market research firm Gartner Inc. “This is the platform that Google is going to build all their cross-media advertising services upon,” he said.

“We view this as a way to create an environment where the Internet is being supplied by truly useful advertising,” said Christian Oestlien, a business product manager for Google.



So, what do you think about that? Its good for you or not?


Anyway, Pungguk still unwell. Looks like his cold really serious and i need to think something about that. Thats why i’m not really update this blog. Hope this one really can help you guys. I know thats not really good information, but i try my best!


Comments

5 Responses to “Google New Widget?”

  1. id62000 on October 23rd, 2007 5:54 pm
    So true. I just joined it today…and had a wonderful time trying to figure out where the code is generated so that i can copy-paste it into my site…:)

    Yes, the script(for the widget ad) was automatically intalled into my blog. This automated installation is supported by 3 blogging sites.

    Two are: blogger.com and wordpress.
    *forget the third*

    And you get $25 sign up! Awesome!
  2. Nadzal on October 26th, 2007 9:55 am
    Wait. YOu get $25 for signup? Really?
  3. Ringtone on May 2nd, 2008 7:23 pm
    Ringtone…

    Shut up Ringtone

    Silent Ringtone

    Smack that Ringtone

  4. christian on August 23rd, 2008 1:19 am
    whatsup people
    I really love the layout of nadzal.com. Looks good, keep it up!
    anyways..
    Im a very “faithful” christian and I guess I have a couple questions on my mind..
    I’ve been thinking a lot about dating.. but im not sure where to begin.
    My buddies have been telling me christian dating is the way to go.. so I’ve done a little studying on catholic dating site and found some stuff on google
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  5. christian on August 25th, 2008 4:50 pm
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    I cant say that fully agree with what you wrote… care to explain deeper?

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